How Digital Marketing Can Help Your Business?

While the common belief is that product and service advertising dates back to the mid-15th century with the invention of Gutenberg’s printing press, archaeological findings have proven that marketing activities existed in Mesopotamia as early as 1500 BCE. Merchants at that time marked their products with specially designed symbols, precursors to logos, to showcase the quality of their products and the product lines they offered to customers.

The need to advertise products and services is, therefore, more than 3,500 years old, adapting and embracing changes facilitated by technological advancements.

Advertisements started appearing in magazines in the early 18th century, followed by billboards (the first recorded billboard rental occurred in 1867), various flyers, and daily newspapers. Then came the radio (the first paid radio advertisement aired in 1922), and shortly after, television (the first TV commercial aired in 1941). Television remained unchallenged for a long time until the 1990s when the internet emerged, giving rise to a new marketing discipline – digital marketing.

How Can Digital Marketing Help Your Business?

Digital marketing is divided into five main areas: Email marketing, internet advertising (PPC marketing), SEO, Social Media, and Copywriting / Content writing. Additionally, various channels such as Viber and WhatsApp groups, e-commerce, video production, internet podcasts, web and landing pages, Google Maps business cards, etc., contribute to the vast landscape of digital marketing.

As we can see, this is a huge field with numerous channels that can assist any business looking to adapt its advertising budgets to modern promotion.

One reason to enhance your business with digital marketing lies in the following advantages of digital marketing over traditional methods:

  • Extensive Reach: Reach potential customers or clients globally,
  • Precise Targeting: Target specific demographics effectively,
  • Retargeting: Re-engage individuals who showed initial interest,
  • Flexible Budget: Easily regulate and direct spending to high-performing campaigns,
  • Creative Freedom: Design compelling ads and visuals,
  • Control: Manage digital advertising campaigns with precision,
  • Comprehensive Reports and Analytics: Real-time insights into campaign performance and
  • Interactive Communication: Facilitate two-way communication.

Practical Examples of Using Digital Marketing to Improve Business

For example, let’s say you own a toy store in a town of 30,000 inhabitants.

You have excellent toys, unique, extraordinary, and of high quality. Children in your town love them and are regular visitors to your charming store, which has become a sort of symbol for the town where you are located.

Before the advent of digital marketing, your business would have remained within the confines of the town where you operate. Anyone who wasn’t a fellow townsfolk would have to physically come to your store.

However, fortunately for you, you operate in the digital age.

Through a finely orchestrated digital campaign involving PPC advertising, active social media presence, engaging newsletters sent to subscribers, interesting blogs promoting the latest toys, and attractive video ads, you have brought your toys closer to children across the entire country (and even beyond). Without turning around, you’re now packing orders for well-known and lesser-known places and cities in the country where you live.

It doesn’t matter that you are in a town of 30,000 people because your online shop is accessible to everyone with an internet connection. The process of ordering your toys is very straightforward, and parents order toys for their children with just a few clicks.

It doesn’t matter that customers can’t physically inspect the toy; you have provided them with a virtual inspection through video ads on your YouTube channel, posts with videos on your social media channels (such as TikTok, Facebook, Instagram, LinkedIn, etc.), blog texts on your website, as well as product descriptions on your online shop.

It doesn’t matter if potential customers are unaware of you. They will discover you as soon as they type, for example, “Toys for girls” into a search engine, and your PPC ad appears as the top result, explaining the various toys for girls that you can offer to interested parents and their daughters.

All of these are the advantages of digital marketing.

If you’re wondering where you could find an all-in-one solution for your digital visibility and advertising, we have the answer.

Lilium Digital Agency, Your Partner in the Field of Digital Marketing

As we mentioned, if you’re looking for an all-in-one digital solution, then Lilium Digital Agency is exactly what you need.

The Lilium team consists of twenty seasoned digital professionals specialized in social media advertising, Google and YouTube advertising, audio and video production, as well as web development and design, with a particular emphasis on eCommerce (so if you’ve been wondering how to create an effective online store, here’s the answer).

Lilium’s team has gained the trust of more than 500 domestic and foreign companies, some of which are presented on the References page.

So, don’t hesitate to make the decision to steer your business towards digital advertising. Contact the Lilium team today for free consultations in the fields of digital marketing and eCommerce.

Step into the digital age confidently and reliably, and with the help of Lilium Digital Agency, claim your share of the digital cake.