Case Study : Maximizing ROI for a Children’s Clothing E-commerce Three Bows

Background:

Our client operates in the e-commerce industry, specializing in children’s clothing. They faced the challenge of a limited advertising budget while aiming to increase their average order value to ensure a healthy margin for online client acquisition

Three Bows partnered up with Lilium because they wanted to cut down the cost of their marketing. They were testing a bunch of different agencies in hopes of finding an agency that would bring down their costs and increase their revenue. 

The solution was to first perform a free profit analyzation for them to discover where all their expenses were going. 

Objective:

To increase average order value and overall sales for the children’s clothing e-commerce brand within the constraints of a limited advertising budget. This involved strategic campaign planning and optimization to maximize return on investment (ROI) and drive revenue growth.

Results:

In just 11 months, Three Bows increased their total sales by 81%. 

They invested $19,879 and got a return of $728,325. That’s a 36x ROI. 

• Campaign Duration: 11 months
• Invested Amount: USD 19,879
• Total Sales on Shopify Account: USD 728,325
• Increase in Total Sales: 81% compared to the previous period

Process:

• Budget-Conscious Strategy Development:
  • Developed a tailored advertising strategy that focused on maximizing ROI within the client’s limited budget.
  • Leveraged cost-effective channels such as Facebook catalog sales and Google Ads to reach the target audience efficiently.
• Average Order Value Optimization:
  • Implemented tactics to encourage upselling and cross-selling to increase the average order value.
  • Utilized dynamic product ads and targeted promotions to entice customers to add more items to their cart.
• Campaign Execution and Optimization:
  • Implemented and managed Facebook catalog sales and Google Ads campaigns to drive targeted traffic to the client’s e-commerce store.
  • Conducted ongoing monitoring and optimization to ensure campaigns were performing efficiently and meeting objectives.